- Develop & constantly refine the positioning and messaging for the company's business.
- Use customer and competitive research and use it to influence product strategy and drive effective messaging.
- Develop effective marketing strategies: growth-hacking, content, email marketing, partnership, advertising, SEO, etc.
- Work with in-house teams (design, engineer, sales, etc.) to implement strategies.
- Lead product launches and ongoing promotion in collaboration with the entire marketing team and the broader go-to-market teams including sales.
- Generate high-quality content for prospective and existing customers including emails, blog posts, webinar content, landing pages, product videos and more.
- Collaborate with the wider marketing team to drive marketing qualified leads through campaign activities to targeted customers for your product.
- Measure, analyze and improve the important product and marketing metrics.
- Last but not least, don’t forget to play hard and have fun!
- Fluent in English with excellent writing skills.
- Strong communication skills.
- 2+ years of experience in Marketing Leader position.
- Background in SaaS products or marketing to a line of business, or Experience in eCommerce and/or Technology fields is prefered
- Ability to work cross-functionally and confident collaborating with product stakeholders and enabling sales.
- Analytical/data-driven mindset and strong quantitative skills.
- Strong organizational, communication and leadership skills.
- Have keen eyes for details.
P: +84 028 3925 2566 | email@example.com
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