Brand Manager

Company: HR1's Client

Location : HoChiMinh

email: info@hr1vietnam.com

phone: 028-39252566


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Responsibilities:

  • Propose plans and programs for his/her brands to achieve the local plan (i.e. market share, volume growth, etc.).
  • Conduct competitor/ market place analysis for the brand and propose options to be considered by the Marketing Manager to determine the relevant pricing strategy in a given market.
  • Monitor the progress of all communication initiatives for the brands.
  • Lead the implementation of the agreed communication plan for brand, including creative productions, cross-functional coordination with manufacturing, Customer Service & Logistics, Sales and Finance, within a framework provided by the Manager Marketing. 
  • Responsible for translating and aligning local market and consumer information relevant to the brands as incorporated in Brand Equity Strategy to ensure the correct brand positioning
  • Participate in the media planning process through engagement.
  • Participate in the discussions with Sales to align the Trade Spend relevant for the brand
  • Focus on collecting and analyzing the financial information relevant to the brand to be reviewed by the Marketing Manager.

Requirements:

  • University qualification in marketing or related field 
  • Experience in FMCG or MNC confetionery.
  • Fluency in English communication. Chinese is a plus
  • Good analytical skills
  • Excellent people and communications skills. 

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