General Manager/Head of Marketing
The Deputy Marketing Manager has a key role in the development & execution of the Marketing Plan for the Shopping Centre. The position entails establishing marketing concepts and strategies, and implementation of those marketing strategies essential for the growth & development of Mall, in order to position Mall as a leading retail destination in Ho Chi Minh City. Other objectives include boosting awareness, and developing a positive brand perception, to deliver high traffic and turnover for Centre Retailers. The Deputy Marketing Manager also plays a key role in promoting Mall’s relationship with all key stakeholders, especially the Retailers of
Mall, plus actual and potential shoppers in the catchment area of Mall, while retaining and expanding upon the Mall’s customer base through effective and attractive marketingactivities.
Specific Responsibilities: (Including but not limited to)
The Deputy Marketing Manager has a key role in the delivery of, and will be required to take responsibility for some aspects of the Marketing activities, which may include, but are not limited to:
What You Will Do Marketing
Develop and execute a rolling 12 month marketing & promotional calendar that ensures synergy with
the centre’s strategic intent:
+ of Promotional Events (seasonal and category specific)
+ of Creative team
+ of Digital and Public Relations
+ of Customer Relations Management (CRM)
Encourage maximum participation of centre retailers in centre marketing plan and activities
Set measurable objectives for each campaign including but not limited to sales and traffic performance.
Align the centre with local community organizations and events, focusing on Mall Community Strategy.
Network in industry to ensure that sponsorships, participation opportunities and award programs are maximized
Track performance of individual retailers to identify under -performing stores and offer marketing assistance if required
Establish at time of Business Planning a 12 month PR strategy for Mall
Distribute press releases to the media in reference to specific promotional events, updates and centre achievements
Identify key stakeholders within the trade area and develop communication schedule to ensure regular contact thereby fostering relationships with these key stakeholders.
Establish and maintain harmonious relationships with the local business community and city authorities
Cultivate strategic relationships and liaise with with key sections of the media and bloggers to ensure appropriate publicity for Mall
Utilize the Savills’s Marketing and Public Relations Manager (based in the HCMC Head Office) for more detailed press releases, ensuring that approval of the press release has first been gained from the Landlord
Maintain awareness of community events
Develop, implement & review tactical programs and promotions, from concept, through inception and delivery to completion, reflecting budget allocations. This may involve hands-on elements of physically setting up displays and working with third parties to achieve the desired outcome.
Organize installation teams and workers to install / erect posters and promotional/ point of sale material (POSM).
Introduce advertising campaigns promoting the Mall events calendar, from inception to completion, within budget limitations.
Liaise with advertising, promotion & event management companies
Digital Media – Drive activity through management and development of media such as website, blogging, forums and social media. Ensure best practice is constantly reviewed and changes in digital trends are incorporated into the overall digital media strategy.
Undertake market research including both qualitative and quantitative research as required to ensure that all marketing objectives are consistent with the findings of the research
Research to establish/identify items including but not limited to:
- Centre’s trade areas
- Consumer needs and wants (i.e. for leasing and positional purposes)
- Consumer attitudes and perceptions towards the centre
-Competition, trends and activities
- Customer demographics
- Suitability of marketing events to customers’ needs
- Media recognition
- Economic activity in the region and how this will impact on the future growth of the centre
Use the Company’s reporting format to prepare monthly reports for the Landlord highlighting:
- sales and traffic analysis
- promotional activities for the month
- media/PR activities for the month
- financial situation
Analyze the monthly retailer trading figures, occupancy costs and relevant retail sales trends affecting
the performance of the centre
Ensure marketing budget is approved by the Landlord as per the specific requirements and procedures
of the Landlord.
Prepare sufficient information for presentation of marketing activities to retailers, detailing a review of activities and results by way of:
- marketing presentation evenings
- monthly committee or panel meetings
- category meetings
Maintain adequate records of all media and promotional activities e.g. press clipping file, in addition to copies recorded in each specific promotional file.
Staff Development - Marketing Executives / Assistants,
- Ensure that they are given a formal job specification
- Conduct regular appraisal and review processes
- Ensure the training and development needs of all staff are addressed
- Conduct regular team meetings covering upcoming activities and general requirement
Develop & implement a Customer Loyalty Programme, and VIP Customer Strategies.
Manage all aspects of the Shuttle Bus for the Centre if applicable
Develop and implement a Kids Club if applicable.
What You Are Good At
Established Deputy Marketing Manager, having gained significant experience either in a similar or comparable
position, or in hospitality or FMCG markets within a commercially oriented blue-chip environment at Senior
Brand Manager/Marketing Executive level or above.
Tertiary qualifications in Marketing/Business.
Ability to create, estimate costs, execute, and manage events and promotions using highly developed event and / or promotions management skills.
Enthusiastic and self-motivated with ability to analyze complex situations and make critical decisions in a timely manner.
Excellent research, organization, stakeholder management, and negotiation skills, with ability to work independently.
Experience in working with new forms of digital and online media, including social media, blogs, web based marketing etc with a strong understanding of the connection between marketing and communications / social media strategy
Advanced Public Relations skills & experience, with established media relationships with key journalists and bloggers
Ability to effectively represent Mall with or before the media and local authorities as well as in meetings with various stakeholders.
Ability to drive measurable, sustainable results, analyzing the efficiency & effectiveness of marketing initiatives.
Strong mentoring/coaching and performance management skills
Fluent in both spoken & written English
Skilled in effective written & oral presentation, combined with solid budgeting skills
Proficient on software programmes including but not limited to Microsoft Word, Excel and PowerPoint
Interested parties, pls send your resume with current, expected salary and day of availability in MS WORD format by clicking Here OR Apply to complete the application.
Personal data provided by applicants will be used strictly for recruitment purpose only