Director Of Sales And Marketing

Company: HR1's Client

Location : Nha Trang

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CONSTITUENTS

  • Guests
  • Employees
  • Suppliers
  • Resort Owners
  • Swiss-Belhotel International & Resort Management Team
  • Vendors

INDICATORS OF SUCCESS

  • Achievement of customer satisfaction and loyalty goals
  • Achievement of financial goals
  • Achievement of revenue and market share goals
  • Achievement of employee engagement survey and retention goals

AREAS OF RESPONSIBILITY


Participates in the development and implementation of business strategies for the
Resort which are aligned with brand’s overall mission, vision values and strategies

  • Develops and implements revenue generation strategies that support
    achievement of the Resort financial goals
  • Monitors Resort performance and forecast regularly and adjusts strategies as
    required
  • Develops the annual Resort budget in conjunction with the Executive Team
    and in line with Corporate Budget Instructions

Achieves market share and revenue goals

  • Implementation of revenue generation strategies designed to maximise
    revenue and yield.
  • Drive WRS delivery by working with Reservation Services to market the
  • Resort appropriately and ensure current cost structures are reflected in the
    database
  • Creates and implements marketing strategies which are designed to increase
    awareness in the local market.
  • Maintains a high level of awareness of Resort competitor set performance and
    local market opportunities
  • Leverages all brand marketing support opportunities
    Maximises productivity by ensuring that sold business is aligned with the Resort’s
    revenue optimization strategies
  • Review of all business opportunities to ensure profitability levels are
    acceptable
  • Designs and proposes programs which meet customer needs and drive
    demand
  • Develops and implements annual sales & marketing goals which are aligned
    with the Resort’s overall revenue goal
  • Implements function space allocation for group and catering bookings
  • Monitors productivity and revenue goals for each department team member
    by tracking results
  • Implement weekly and monthly sales and “revenue optimization” meetings
    Management of Sales & Marketing P&L
  • Prepare the annual operating budget for Sales and Marketing
  • Recommends any items to be included in the capital budget and ensure
    adherence with the approved budget
  • Monitors actual versus budgeted expenses and takes corrective action where
    required
  • Develops and implements strategies and practices which support employee
    engagement
  • Recruits and selects qualified candidates
  • Provides employees with the orientation and training needed to understand
    expectations and perform job responsibilities
  • Communicates performance expectations and provides employees with on-going
    feedback
  • Provides employees with coaching and counseling as needed to achieve
    performance objectives and reach their fullest potential
  • Drives employee engagement through the creation and implementation of
    departmental action plans

Creates 100% guest satisfaction by providing guest experience through performance
that demonstrates the standards of genuine hospitality and exceeding guest
expectations. Provides employees with the training and resources they need to
maximize employee engagement and deliver Guest service and teamwork

  • Communicates and reinforces the vision for Guest service to employees
  • Ensures that employees provide Guest genuine hospitality and teamwork on an
    ongoing basis
  • Provides Guest genuine hospitality and teamwork on an ongoing basis
  • Seeks opportunities to improve the customer experience by seeking customer
    feedback and reviewing management reports and developing strategies to
    improve department and Resort services
  • Provides employees with the tools, training and environment they need to deliver
    Guest service and teamwork

Adheres to brand and Resort policies and procedures

  • Ensure thorough understanding and revision of department policies and
    procedures are undertaken and followed by all existing and new department
    team members
  • Ensure all materials used to market the Resort are in accordance with brand
    standards
  • Ensure thorough understanding of all brand Sales and Marketing programs
  • Keep immediate Manager fully informed of all problems or unusual matters of
    significance
  • Maintains a high standard of personal grooming at all times in order to
    represent the Resort and Company in a professional manner
  • Performs all duties and responsibilities in a timely and efficient manner to
    achieve the overall objectives of this position
  • Maintains a favourable working relationship with all other Resort employees
    to foster and promote a co-operative and harmonious working environment
  • Perform other duties as requested by the General Manager

REQUIREMENTS

  • Minimum five years sales management experience within Resort industry
  • Bachelor’s degree preferred
  • Experience managing to brand standards
  • Experience managing owner relationship
  • Able to resolve conflicts
  • Able to collaborate effectively with other Resort employees and managers to
    ensure teamwork
  • Ability to travel
  • Knowledge or Resort operations including; preparation of business plans,
    budget forecasting, quality assurance program, hospitality law, and long-range
    planning
  • General knowledge of contract laws
  • SE Asia market experiences
  • Able to communicate via Mandarin/Cantonese

Interested parties, pls send your resume with current, expected salary and day of availability in MS WORD format by clicking Here OR Apply to complete the application. 

Personal data provided by applicants will be used strictly for recruitment purpose only.

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