Head Of Brand

Company: HR1's Client

Industry: Entertainment

Location : Việt Nam

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Key responsibilities

• Own the strategic communication pipeline for internal and external stakeholders
• Lead consumer marketing effort and ensure consistent and rational brand
communications across content verticals and regions both online and offline
• Reporting to the CEO, this individual will work cross functionally to influence
consistent branding across the organization and throughout all subsidiaries
• Strategically drive shareholder value by elevated brand recognition internally
and externally
• Set short and long-term brand objectives, strategies and action plans
• Generate consumer insights through research, category and competitive
analysis, and POS data
• Clearly articulate brand objectives and strategies; Identify key product drivers
and develop “go to market” strategies
• Developing marketing strategies and plans based on how consumers make
decisions and serving consumer needs to identify growth opportunities
• Developing and recommending the vision and key strategies for the brand
• Translating consumer insights into the development of new ideas and products
• Represent and create opportunities to promote POPS at industry, tradeshows
and similar events
• Conceptualize ad-hoc new business products
• Develop strong mission, vision and values by strongly coordinating with
business unit leaders and board of management
• Monitor broad market trends, research consumer markets and competitor
activities to identify opportunities, key challenges and develop GTM and counter-
actions for them
• Anticipate bottlenecks and risks internally and externally
• Align the company around the brand’s direction, choices and tactics
• Create and execute on strategic brand operating plan
• Increase corporate and product brand equity over the long-term
• Consumer promotions – work with business unit leads to execute on consumer
• Some travel might be required


• At least 10 years in the field of marketing and communications including at
least 5 years of experience in a management position
• Proven working experience as a brand manager or associate brand manager at a
well-recognized market segment leader
• Highly creative with an ability to think out of the box
• Experienced in successful execution of marketing campaigns on key
marketing online channels (SEO, PPC, Email, Facebook, Ad networks, PR,
• Sound business judgment
• Experience in entertainment and/or media markets is a bonus
• Analytical, data-driven thinker who seeks innovative solutions
• Excellent written and verbal communication skills
• Excellent English competency
• Excellent teamwork skills
• Experience in handling large, diverse marketing budgets
• Bachelor’s degree, MBA preferred
• Ability to work in a multinational environment
• Mastery of digital marketing strategy framework and media planning
• Passion and curiosity for digital marketing innovation

Interested parties, pls send your resume with current, expected salary and day of availability in MS WORD format by clicking Here OR Apply to complete the application. 

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