HEAD OF TRADE MARKETING - HR1's Client

Company: HR1’s Client

Industry: FMCG

Location : HoChiMinh

email: info@hr1vietnam.com

phone:


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Individual Accountabilities:

  • Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level
  • Develop trade marketing strategy that is fully integrated with the company, category, brand strategy
  • Trade marketing programs creation, execution and evaluation:
    • Trade/consumer promotions including
    • a) assortment, b) pricing,       c) promotion,         d) merchandising,            e) activation
    • Define PoS, PoP drivers across category and channels
    • New channel/category development
  • People Development
    • Regularly instruct, review and improve subordinates' performance
    • Manage sales practice to reach target sales for all products (KPI)
    • Regularly meet with trade marketing team, monitor and ensure consistent performance

Key shared accountabilities (collaboration)

  • Sales (with area manager)
    • Attend sales plan deployment meeting with team in order to understand key in-store business drivers and priorities
    • Review sales performance
  • Distributor relationship (with sales team)
    • Track and maintain information and performance of distributors in each region
  • Operating budget (with HR, sales team, trade marketing)
  • Trade marketing (with trade marketing)
    • Gather and deploy trade marketing materials and plans
    • Manage administration (paperwork) of trade marketing programs

Skill and Qualification:

  • Bachelor’s Degree is required, an emphasis on Business, Marketing
  • Minimum 5+ years’ experience of fields relating trade marketing management, category management, and sales exposure
  • Strong analytical skills both interpreting data, and facts, evidences of market place
  • Planning skills, activity deployment skills
  • Interpersonal skills and ability to influence others

Interested parties, pls send your resume with current, expected salary and day of availability in MS WORD format by clicking Here OR Apply to complete the application. 

Personal data provided by applicants will be used strictly for recruitment purpose

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