Key Account Manager (Nationwide)

Company: HR1's Client

Industry: FMCG

Location : HoChiMinh

email: --


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Strategic Planning & Projects

Develop and implement assigned group of customers’ business plans in alignment with the company
strategic Channel, Marketing and Category Plans, conduct annual review meetings with customers,
reconcile PRVN strategic plan and customer's business plan, prepare action plan for the year,
implement and conduct 3-monthly business reviews, in order to ensure that assigned key accounts
contribute to the achievement of strategic goals.

Budgeting & Control

Provide demand forecast for responsible customer(s), assist in developing the annual A&P budget,
set volume targets per store and new stores acquisition and deliver assigned sales target, submit
estimations of budget required to reach such targets and control implementation of approved
budget, monitor progress against objectives and develop plans to address variation versus Budget, in
order to optimize revenues and margin in assigned key accounts.

Key Account Management

Manage company’s relationship with assigned customers with an emphasis on developing new
business opportunities, implement annual portfolio sales plan, assist in yearly negotiations of
framework agreements with customers, negotiate and manage prices, trade terms, space utilization
and new products, inventory and monitor retailers, conduct in-store visit tours to check displays and
detect opportunities, establish strategic, cross-functional relationships and regular dialogue with key
stakeholders, coach/train them and provide merchandising and business development
recommendations, follow-up operation work, solve issues (stock availability, deliveries, credit notes),
in order to ensure achievement of sales objectives in assigned accounts.

Business Information & Intelligence

Keep active watch on market, competition, retailers, and shopper’s trends order to react quickly
to the market trends and innovative competition

Activation & Visibility

Liaise with retailers, recommend legally-agreed actions and coordinate big promotional campaigns
to develop sales

Sales Reporting

Participate in the KAM monthly performance review meeting, produce 3-month sales forecasts,
stocks reports, off-take reports to Head of Off-trade channel


Education / Experience
- Bachelor in Business, Economics, Marketing, or equivalent
- At least 10 years in Sales (preferably key account management) including 5 years at Management
- Experience of work in multinational company, FMCG or related fields is also preferable
Specific Knowledge
- Fluency in English, computer literacy
- Clear understanding of Sales and Marketing in Wine and spirit business or related field
- Knowledge of all aspects of the modern trade retail environment
- Result orientation, excellent and effective negotiation skills, people management, communication,
- Problem solving, interpersonal and analytical skills
- Business Understanding
- Comprehensive understanding of the modern off-trade channel and customer management, laws
and regulations
Skill: English, Management, Sales

Interested parties, pls send your resume with current, expected salary and day of availability in MS WORD format by clicking Here OR Apply to complete the application. 

Personal data provided by applicants will be used strictly for recruitment purpose only.

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