Marketing Specialist

Company: HR1 Client

Location : HoChiMinh


phone: +84 (028) 39252566

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Brand Marketing Management

  • Define the brand’s vision, positioning statements and develop marketing strategies to  support the vision.
  • Build brand identity and manage brand identity application; manage brand identity  system on all communication channels.
  • Develop a strong marketing plan to support attainment of sales, profit and marketing  objectives.
  • Develop, manage, and implement brand marketing, advertising and communication  strategies.
  • Provide creative ideas, propose plans and implement communication programs in  accordance with the company's overall marketing strategy
  • Ensure efficiency and on  schedule. 
  • Develop advertising, media and project briefs. 
  • Monitor marketing activities & campaigns to ensure the consistency of the Marketing  strategy.
  • Analyze internal data to evaluate program effectiveness and marketing activities,  feedback and proposal to increase marketing program/campaign effectiveness.
  • Collect and analyze data to assess the market, competitors and identify insights of  target customers, segments, brand positioning.
  • Conduct survey & market research to understand consumer behavior & buying  journeys of target customers.
  • Provide sales team with the necessary support to enable them to sell the product i.e.  printed and/or electronic promotional materials, product trainings, etc.
  • Develops promotional and communication materials that adhere and comply with  regulatory, legal guidelines. 
  • Go on field on a regular basis to understand the current state of the business and  generate new insights that will help achieve company goals.
  • Work with other internal teams to plan, execute and monitor event/promotion/in house survey/marketing campaigns
  • Measure & evaluate the effectiveness of all these  marketing activities after completion.
  • Work with Media Team to create, review and edit promotional information materials.
  • Work with the Digital department in monitoring social media.
  • Perform tasks under direct guidance from the head of the department.

Budget Management  

  • Appropriate and effective management of the assigned brand’s budget allocating on  all marketing activities/campaigns.
  • Effective project management delivering best achievement on projects results and  projects budget. 
  • Assist in maintaining the assigned brand’s expense records.


  • Bachelor’s Degree, major in Marketing, Business Administration or related fields.
  • At least 3 years of Marketing experience.
  • Knowledge and/or experience in widening participation initiatives.
  • Dynamic and tactful personality with excellent interpersonal, communication and  computer literacy skills.
  • Able to multi-task and work under pressure in a dynamic environment, committed  and dedicated to activities assigned by the company.
  • Proficiency in English - verbal and written.
  • Ability to think independently, thoroughly, and critically in fast-paced contexts.
  • Maintaining a high level of trust and team spirit while challenging the performance of team 
  • Problem solving skills with creative solutions; 
  • Ability to negotiate and problem solve.


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