Area Sales Manager

Company: HR1's Client

Industry: FMCG

Location : HoChiMinh


phone: +(84) 028 3925 2566

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  1. Planning 
  • Leads the Region Sales Team in the preparation of the Annual Business Plans aligned to National Directions, Plans and Programs - Sales Volume, Market Share, Penetration, Merchandising, Promotions 
  • Leads the Region Sales Team in the preparation of the Monthly, Weekly and Daily Work plans aligned to the Annual Business Plans  - Sales Volume, Market Share, Penetration, Merchandising and Promotions 
  • Prepares schedules for Dealer, Zone and Route Assisting  
  1. Implementation 
  • Ensures that the appropriate SMBVL brands are available per outlet type 
  • Ensures that the approved itinerary is followed by the Account Executives and Dealer Salesperson 
  • Identifies and develops potential areas, new markets for SMBVL products 
  • Ensures implementation of Penetration plans and programs - Opening of New Outlets, Sponsorship Negotiations 
  • Ensures implementation of Merchandising plans and programs - Signages, POS Materials, Product Display and Refrigeration
  • Ensures implementation of Promotions plans and programs - Trade and Consumer, Special Events, Sponsorships  
  • Ensures implementation of Dealer, Zone and Route Assisting as planned 
  • Ensures the proper training and development of Zone Sales Supervisor, Dealers and Account Executives through Classroom and In-Field activities for them to effectively contribute to the attainment of set Business Objectives 
  • Promotes and maintains goodwill with Dealers, Trade outlets and the Community where SMBVL operates 
  • Communicates and implements all relevant SMBVL Directions, Policies and Procedures to the Zone Sales Supervisors, Dealers, Account Executives and and Trade Outlets  
  • Ensures implementation of the AE / PG Daily Activity Report - Reviews and approves reconciled AE / PG DAR
  • Ensures compliance to SMBVL Credit Policies and Procedures 
  • Conducts Performance Assessments of the Zone Sales Supervisors based on set standards 
  • Provides Business Advice on market trends and Basic Operational aspects to improve the Zone Sales Supervisor, Dealers, Wholesalers and Account Executives sales performance 
  • Assists the Zone Sales Supervisors, Dealers and Account Executives in in handling Customer Inquiries and coordinates with National Management for support when needed 
  • Role Models and Practices SMBVL Values and Norms to promote a healthy organizational environment  
  • Responsible for the maintenance and safety of company resources 
  1. Monitoring 
  • Validation of SMBVL Product Age in the Dealer and Trade Outlets during scheduled Dealer, Route Assisting and In-Field activities - Checks implementation of FIFO and Proper Product Handling and Storage 
  • Validation of implemented plans and programs through interview / survey of trade outlets during Dealer, Zone and Route Assisting and In-Field activities 
  • Monitors and checks Promo Girls sales performance during scheduled outlet visits - Accomplishes the outlet visit form during actual outlet visits to document observations and next steps / action plans
  1. Evaluation 
  • Submits timely, complete and accurate feedback, Monthly Operations Reports and Other Reports to the National Sales Manager 
  • Reviews the Dealers, Wholesalers and Account Executives performance to ensure that their operations are aligned to SMBVL Directions, Policies, Plans and Programs 
  • Reviews and evaluates Actual Sales and Financial results versus Budget  
  • Reviews and evaluates actual sales results of outlets with sponsorship and discuss with the Zone Sales Supervisors next steps and action plans 
  • Conducts Region Monthly Operations Review for next steps, action plans and programs 
  • Reviews and evaluates Zone Sales Supervisors, Account Executives and Dealers Performance Assessment System ( PAS ) results and discuss next steps, action plans and programs



  • Bachelor's/University degree in economics, commerce, business administration or equivalent training. 
  • Experienced in the areas of Sales operations with at least 3 years in similar position in  
  • beverages/wine/beer industries, preferably in multinational companies. 
  • Thorough knowledge of Sales system, Markets and business practices in Vietnam. 
  • Extensive network in the fields 
  • Effective English oral and written communication skills 
  • Competency in Microsoft applications including Word, Excel.  
  • Personnel management skill.


Further information will be discussed in the interview!
Interested candidates, please APPLY resumes as below

P: +84 028 3925 2566 | |
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