MAIN RESPONSIBILITIES:
- Build digital strategy including new initiatives with DX and contribute to planning & executing Department strategies;
- Allocate resources, set target and ensure target achievement of ATL section;
- Be responsible for budget planning & forecast, budget usage monitoring and other budget strategies of ATL section;
- Collaborate with agency to create digital communication plan, ensure execution on schedule and implement measures across whole company brands;
- Check all quotation for ATL in terms of cost efficiency and effectiveness maximization;
- Make sure that the promised content in quotation is executed and proceed payment process with company accounting section;
- Review results with high level of accuracy and reliability by using DX after performing assigned tasks relating to communication activity;
- Handle the resolution and propose improvement plan in case of unexpected issues that impact the Company especially troubles related to digital advertisement;
- Predict and identify risk in operation of ATL section to control any probability or impact on the Department and Company;
- Conduct training, coaching for ATL members in daily operation, especially advanced marketing with DX, risk management (information security, law, etc.);
- Participate in expanding business and function of Division from Company-wide perspective.
REQUIREMENTS:
- Age from 33 to 39;
- Having advanced competency in cooperation, compliance and self-development;
- Having proficient English ability and profound statistical analysis, problem solving, leadership & resources/ project/ business management skills;
- Having basic understanding of network structure and systems on digital (including web and apps);
- Having over 5+ years of experience in brand marketing, 3+ years of experience in digital marketing (especially in implementing DX such as DMP/ MMM) and 3+ years of experience in planning & management positions.
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