Director of MICE

Company: HR1's Client

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DUTIES AND RESPONSIBILITIES
 Focusing on all aspects from new business development, prospecting, pricing and conversion while working closely with the resorts operational team in developing memorable experiences for our guests.
 Develop and set revenue sales and marketing strategies for both domestic and international MICE segment to maximize performance, drive RGI, profitability and return on investment by directing all sales activity and total revenue generation for the MICE segment.
 Ensure plans are implemented, results are monitored and sales goals through the regular sale of the resorts meeting rooms and food and beverage offerings.
 Play an integral part in creating a positive and productive work environment; building, motivating and leading an effective team that is highly engaged and delivers results.
 Develop and maintain excellent working relationships with corporate clients, DMC’s and international PCO’s.
 Coordinate and plan VIP site inspections and represent the resort at key tradeshows.
 Monitors competitors activities and assists in marketing intelligence
 Refers sales leads to appropriate personnel within the InterContinental Hotels Group
 Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
 Services existing business through management of account bases
 Sell all facets of the hotel
 Manage the corporate head office and the preferred hotel history for that company
 Develop and maintain a regular pattern of sales calls, meeting with principals of target market
 Provides direction on, and conducts market research and analysis
 Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
 Builds profile within local market place through attendance at various events and local market place
 Conduct client interviews
 Entertain clients
 Plan and conduct familiarization tours and site inspections
 Travel when required to promote the hotel and develop potential business
 Maintain regular contact with the IHG hotels in your region and the regional reservation office
 Monitors existing business and inputs into sales strategy meetings to maximize business
 Grows existing business and establishes and pursues leads which will develop business
 Interfaces with operations on a timely basis
 Initiates and prepares tenders for business
 Assesses sales and marketing data
 Assists with the preparation of new products and services
 Assists in the evaluation of sales and marketing activities
 Analyses sales mix and likely impact on hotel goals
 Implement direction from Director of Sales and Marketing and Regional Managers
 Liaison with advertising agency
 Stock control of collateral
 Collateral input
 Execute advertising/creative briefs in a timely manner
 Works with superior on manpower planning and management needs
 Works with superior in the preparation and management of the Department’s budget
 Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.
 Perform any other duties which may be assigned by the management from time to time.

QUALIFICATIONS AND REQUIREMENTS
Required Skills 
• Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Problem solving, reasoning, motivating, organizational and training abilities.
• Proficient in the use of Microsoft Office

• Good writing skills
Qualifications 
• Bachelor’s degree or Diploma in Sales & Marketing, Hotel Management, Business
Administration, or related field preferred.
Experience 
• 2 years related experience or an equivalent combination of education and experience

Interested parties, pls send your resume with current, expected salary and day of availability in MS WORD format by clicking Here OR Apply to complete the application. 

Personal data provided by applicants will be used strictly for recruitment purpose only

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