Head of Business Banking Modeling & Analytics

Company: HR1's Client

Industry: Banking

Location : HoChiMinh

email: info@hr1vietnam.com

phone: +(84) 028 3925 2566


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Responsibilities

  • Monetize data + analytics in support of sales, marketing, product and portfolio managers in the following areas:
    • Prospecting and improving new customer acquisition – segmentation, market/wallet sizing, product proposition, pricing, leads generation + scoring, etc
    • Growing existing customer franchise and balances – cross-selling, retention, next best offer + conversation, personalized customer engagement (online + offline)
    • Improving digital (mobile app and internet banking) adoption and customer interaction via personalized, omni-channel engagement
  • Candidate is expected to build predictive models/analytics using:
    • a suite of statistical / data science techniques (regression, gradient boosted trees, network analytics, neural networks, NLP, audio/image processing, etc) that is best fit for purpose / use
    • both structured and unstructured data (test, audio, image, streams, etc) that can be found within the bank and external partners, vendors or in the internet in general (social media, web-crawled data, etc)
  • Work with BB’s ecosystem / partnership team to increase monetization of partner / platform data (eg, e-commerce, payments, ERP solutions, etc), and actively source for new data sources / revenue streams
  • Manage regular marketing campaign operations, including regular reviews and feedback to improve conversion rate / campaign / model effectiveness 
  • Work with the Group BBMA team to develop, enhance and manage credit risk models, including: application and behaviour scorecards / rating systems, Basel 2 capital models, IFRS 9 loss provisioning model, and early warning systems
  • Generate regular credit portfolio quality reports and run the monthly portfolio quality reviews with country and Group stakeholders. Conduct ad-hoc / deep dive analyses to identify risk hot-spots and work with the Credit team to address current or emerging issues. Support analytics for product program renewals, including proposing test-and-learn programs to expand / optimize credit policies, approval rates and potential target segments

Qualifications

  • >7 years of experience in retail / SME credit risk and/or marketing analytics roles within a bank, fintech, or consulting environment.
  • Undergraduate degree in a quantitative programme, such as Decision Science, Statistics, etc. MBA / post graduate degree is desirable
  • Very strong data/decision science, programming and technology skills: 
    • At the minimum, very proficient in SAS for data management and modeling
    • Advantageous to have proficiency in Python or R for data science and Hadoop ecosystem for data management – UOB uses Cloudera Apache Hadoop big data platform
    • Adobe Marketing platform (Adobe Analytics, Campaign, etc) for online and offline marketing campaign management and insights 
  • Analytical mind with sound business insight, excellent communicator (verbal and written), highly meticulous, and self-motivated
  • Maturity that will enable the candidate to be a credible counterpart to business managers and senior management, and the ability to develop on-going ‘trusted advisor’ relationships based on the ability to understand, analyse, discuss and address key business challenges raised

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Further information will be discussed in the interview!
Interested candidates, please APPLY resumes as below
or, CONTACT US

P: +84 028 3925 2566 | info@hr1vietnam.com | www.hr1vietnam.com
HR1Jobs - The No1 AI Recruitment Online Platform: www.hr1jobs.com 
HR1Tech - The No1 AI Recruitment Online Platform in IT: www.hr1tech.com 

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