Marketing Director

Company: HR1's Client

Industry: FMCG

Location : HCMC


phone: (+84) 085 200 90 68

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The suitable candidate will report to the General Manager of ACD (Active Products Division) and be responsible for define and guide  the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship with key responsibililites as below: 


  • Define the strategic directions and the three year marketing plan, guide portfolio priorities.
  • Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs 
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
  • Supervise the entire development process and the respect of  deadlines. 
  • Manage budgets.
  • Lead the marketing mix strategies and the adaptation of communication.
  • Mobilise other departments and partner agencies to develop a broader business strategy.
  • Define clear messages to present to top management and accompany the teams in the preparation of meetings. 
  • Own the brand patrimony, guarantee the brand identity.
  • Translate the brand’s sense of purpose into a retail strategy for the country.
  • Influence the B-to-B strategy working hand-in-hand with the retail and education team, lead the roll-out of retail materials



  • Master in Economics, Marketing.
  • Minimum 10 years of experience in IMC/360/Digital/Retail. 
  • Strong passion for digital/media & e-commerce world. 
  • Interest in the Beauty & Medical sector. 
  • At least 5 to 8 years’ experience as HEAD OF MARKETING or VP MARKETING, MARKETING DIRECTOR… preferably within FMCG Industry. 
  • Proven marketing campaign experience.
  • Effective time management skills and the ability to multitask.
  • High competence in project and stakeholder management.
  • Professional and proactive work ethic.


Further information will be discussed in the interview!


Interested candidates, please APPLY resumes as below

P: +84 028 3925 2566 | 
A: 12th Floor HDTC BUILDING, 36 Bui Thi Xuan Str., Ben Thanh Ward, Dist.1, HCM City | | 

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